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Advertising : = principles and pract...

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Burnett, John, (1944-)

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Advertising : = principles and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising :/ William Wells, John Burnett, Sandra Moriarty.
其他題名:	principles and practice /
作者:	Wells, William,
其他作者:	Burnett, John,
出版者:	Englewood Cliffs, N.J. :Prentice Hall, : c1995.,
面頁冊數:	xxv, 815 p. :ill. (some col.) ;27 cm.
標題:	Advertising. -
ISBN:	0137228694

Advertising : = principles and practice /
Wells, William,1926-

Advertising :principles and practice /William Wells, John Burnett, Sandra Moriarty. - 3rd ed. - Englewood Cliffs, N.J. :Prentice Hall,c1995. - xxv, 815 p. :ill. (some col.) ;27 cm.

Includes bibliographical references and index.

ISBN: 0137228694

LCCN: 94030364Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5823 / .W455 1995

Dewey Class. No.: 659.1

Advertising : = principles and practice /
LDR:00596nam a2200193 a 45 001 653172
003 DLC
005 19950104111116.1
008 940712s1995 njua b 001 0 eng
010 $a 94030364
020 $a 0137228694
035 $a dt 00012067
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5823 $b .W455 1995
082 0 0 $a 659.1 $2 20
100 $a Wells, William, $d 1926- $3 671088
245 1 0 $a Advertising : $b principles and practice / $c William Wells, John Burnett, Sandra Moriarty.
250 $a 3rd ed.
260 $a Englewood Cliffs, N.J. : $c c1995. $b Prentice Hall,
300 $a xxv, 815 p. : $b ill. (some col.) ; $c 27 cm.
504 $a Includes bibliographical references and index.
650 $a Advertising. $3 570176
700 $a Burnett, John, $d 1944- $3 671086
700 $a Moriarty, Sandra E. $q (Sandra Ernst) $3 671087

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W0023964

六樓西文書區HC-Z(6F Western Language Books)

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HF5823 W456 1995

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