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Competitive marketing strategy for E...

McDonald, Malcolm.

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Competitive marketing strategy for Europe : = developing, maintaining and defending competitive advantage /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Competitive marketing strategy for Europe :/ Linden Brown and Malcolm H.B. McDonald.
其他題名:	developing, maintaining and defending competitive advantage /
作者:	Brown, Linden.
其他作者:	McDonald, Malcolm.
出版者:	Basingstoke, Hampshire [England] :Macmillan, : 1994.,
面頁冊數:	xi, 370 p. :ill. ;24 cm.
標題:	Marketing - Management. -
ISBN:	0333613503

Competitive marketing strategy for Europe : = developing, maintaining and defending competitive advantage /
Brown, Linden.

Competitive marketing strategy for Europe :developing, maintaining and defending competitive advantage /Linden Brown and Malcolm H.B. McDonald. - Basingstoke, Hampshire [England] :Macmillan,1994. - xi, 370 p. :ill. ;24 cm.

Includes bibliographic references (p. 349-357) and index.

ISBN: 0333613503

LCCN: gb 94041790

Nat. Bib. No.: GB94-41790Subjects--Topical Terms:

559161
Marketing
--Management.

Dewey Class. No.: 658.80094

Competitive marketing strategy for Europe : = developing, maintaining and defending competitive advantage /
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020 $a 0333613503
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245 1 0 $a Competitive marketing strategy for Europe : $b developing, maintaining and defending competitive advantage / $c Linden Brown and Malcolm H.B. McDonald.
260 $a Basingstoke, Hampshire [England] : $c 1994. $b Macmillan,
300 $a xi, 370 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographic references (p. 349-357) and index.
650 $a Marketing $x Management. $3 559161
700 $a McDonald, Malcolm. $3 583850