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Marketing management and strategy /

~

Doyle, Peter, (1943-)

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Marketing management and strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing management and strategy // Peter Doyle.
作者:	Doyle, Peter,
出版者:	New York :Prentice Hall, : 1994.,
面頁冊數:	xvii, 410 p. :col. ill. ;24 cm.
附註:	Cover title: Marketing management & strategy.
標題:	Marketing. -
ISBN:	0130653500 (pbk.) :

Marketing management and strategy /
Doyle, Peter,1943-

Marketing management and strategy /Peter Doyle. - New York :Prentice Hall,1994. - xvii, 410 p. :col. ill. ;24 cm.

Cover title: Marketing management & strategy.

Includes bibliographical references and indexes.

ISBN: 0130653500 (pbk.) :US22.59

LCCN: 93030670Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .D753 1994

Dewey Class. No.: 658.8

Marketing management and strategy /
LDR:00644nam a2200205 a 45 001 665272
003 DLC
005 19990309112627.2
008 930730s1994 nyua b 001 0 eng
010 $a 93030670
020 $a 0130653500 (pbk.) : $c US22.59
035 $a dt 00002413
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .D753 1994
082 0 0 $a 658.8 $2 20
100 $a Doyle, Peter, $d 1943- $3 693521
245 1 0 $a Marketing management and strategy / $c Peter Doyle.
260 $a New York : $c 1994. $b Prentice Hall,
300 $a xvii, 410 p. : $b col. ill. ; $c 24 cm.
500 $a Cover title: Marketing management & strategy.
504 $a Includes bibliographical references and indexes.
650 $a Marketing. $3 536353
740 0 1 $a Marketing management & strategy.

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