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Marketing and semiotics : = new dire...
~
Umiker-Sebeok, Donna Jean.
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Marketing and semiotics : = new directions in the study of signs for sale /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Marketing and semiotics :/ edited by Jean Umiker-Sebeok.
其他題名:
new directions in the study of signs for sale /
其他作者:
Umiker-Sebeok, Donna Jean.
出版者:
Berlin ;Mouton de Gruyter, : 1987.,
面頁冊數:
xii, 556 p. :ill., facsims. ;24 cm.
附註:
Papers developed in connection with the First International Conference on Marketing and Semiotics, held July 10-12, 1986 at Northwestern University's J.L. Kellogg Graduate School of Management in Evanston, Ill. and co-sponsored by the Kellogg School and the Research Center for Language and Semiotic Studies of Indiana University.
叢書名:
Approaches to semiotics ;
標題:
Marketing. -
ISBN:
0899252761 (U.S. : alk. paper) :
Marketing and semiotics : = new directions in the study of signs for sale /
Marketing and semiotics :
new directions in the study of signs for sale /edited by Jean Umiker-Sebeok. - Berlin ;Mouton de Gruyter,1987. - xii, 556 p. :ill., facsims. ;24 cm. - Approaches to semiotics ;77.
Papers developed in connection with the First International Conference on Marketing and Semiotics, held July 10-12, 1986 at Northwestern University's J.L. Kellogg Graduate School of Management in Evanston, Ill. and co-sponsored by the Kellogg School and the Research Center for Language and Semiotic Studies of Indiana University.
Includes bibliographies and index.
ISBN: 0899252761 (U.S. : alk. paper) :US98.95 (est.)
LCCN: 87024838Subjects--Topical Terms:
536353
Marketing.
LC Class. No.: HF5415.122 / .M39 1987
Dewey Class. No.: 380.1/014
Marketing and semiotics : = new directions in the study of signs for sale /
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