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The handbook for focus group research /
~
Greenbaum, Thomas L.
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The handbook for focus group research /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
The handbook for focus group research // Thomas L. Greenbaum.
作者:
Greenbaum, Thomas L.
出版者:
Thousand Oaks, Calif. :Sage Publications, : c1998.,
面頁冊數:
xvi, 262 p. :ill. ;24 cm.
附註:
Includes index.
內容註:
Focus groups: an overview -- Research decisions -- Maximizing the effectiveness of focus group research -- Common mistakes in focus groups -- The moderator -- Focus groups and the technology revolution -- Controlling the costs of focus group research -- New moderating techniques -- Global focus groups -- Litigation focus groups -- Focus groups with physicians -- Focus group trends -- Effective management of field services and recruiting -- Threats to the focus group industry -- A career as a moderator -- Building business moderating focus groups -- The role of the facility.
標題:
Focused group interviewing. -
ISBN:
0761912525 (acid-free paper) :
The handbook for focus group research /
Greenbaum, Thomas L.
The handbook for focus group research /
Thomas L. Greenbaum. - 2nd ed., rev. and expanded. - Thousand Oaks, Calif. :Sage Publications,c1998. - xvi, 262 p. :ill. ;24 cm.
Includes index.
Focus groups: an overview -- Research decisions -- Maximizing the effectiveness of focus group research -- Common mistakes in focus groups -- The moderator -- Focus groups and the technology revolution -- Controlling the costs of focus group research -- New moderating techniques -- Global focus groups -- Litigation focus groups -- Focus groups with physicians -- Focus group trends -- Effective management of field services and recruiting -- Threats to the focus group industry -- A career as a moderator -- Building business moderating focus groups -- The role of the facility.
ISBN: 0761912525 (acid-free paper) :PD35.00
LCCN: 97021222Subjects--Topical Terms:
529327
Focused group interviewing.
LC Class. No.: HF5415.2 / .G695 1998
Dewey Class. No.: 658.8/3
The handbook for focus group research /
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