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Marketing in a multicultural world :...

Bamossy, Gary J., (1949-)

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Marketing in a multicultural world : = ethnicity, nationalism, and cultural identity /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing in a multicultural world :/ Janeen Arnold Costa, Gary J. Bamossy, editors.
其他題名:	ethnicity, nationalism, and cultural identity /
其他作者:	Bamossy, Gary J.,
出版者:	Thousand Oaks, Calif. :SAGE Publications, : c1995.,
面頁冊數:	ix, 341 p. :ill. ;23 cm.
標題:	Communication in marketing - Social aspects. -
ISBN:	0803953275

Marketing in a multicultural world : = ethnicity, nationalism, and cultural identity /
Marketing in a multicultural world :ethnicity, nationalism, and cultural identity /Janeen Arnold Costa, Gary J. Bamossy, editors. - Thousand Oaks, Calif. :SAGE Publications,c1995. - ix, 341 p. :ill. ;23 cm.

Includes bibliographical references and index.

ISBN: 0803953275

LCCN: 95003036Subjects--Topical Terms:

717271
Communication in marketing
--Social aspects.

LC Class. No.: HF5415.122 / .M424 1995

Dewey Class. No.: 658.8/348

Marketing in a multicultural world : = ethnicity, nationalism, and cultural identity /
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245 0 0 $a Marketing in a multicultural world : $b ethnicity, nationalism, and cultural identity / $c Janeen Arnold Costa, Gary J. Bamossy, editors.
260 $a Thousand Oaks, Calif. : $c c1995. $b SAGE Publications,
300 $a ix, 341 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references and index.
650 $a Communication in marketing $x Social aspects. $3 717271
650 $a Consumer behavior $x Cross cultural studies. $3 717272
650 $a Ethnicity $x Cross cultural studies. $3 717273
650 $a Intercultural communication. $3 520402
650 $a Marketing $x Social aspects. $3 648105
700 $a Bamossy, Gary J., $d 1949- $3 717269
700 $a Costa, Janeen Arnold. $3 717270