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Media research techniques /

Berger, Arthur Asa, (1933-)

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Media research techniques /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media research techniques // Arthur Asa Berger.
作者:	Berger, Arthur Asa,
出版者:	Thousand Oaks :Sage Publications, : c1998.,
面頁冊數:	viii, 175 p. :ill. ;24 cm.
內容註:	Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
標題:	Mass media - Research -
ISBN:	0761915362 :

Media research techniques /
Berger, Arthur Asa,1933-

Media research techniques /Arthur Asa Berger. - 2nd ed. - Thousand Oaks :Sage Publications,c1998. - viii, 175 p. :ill. ;24 cm.

Includes bibliographical references (p. 167-168) and indexes.

Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.

ISBN: 0761915362 :UK38.00

LCCN: 97045406Subjects--Topical Terms:

525811
Mass media
--Research

LC Class. No.: P91.3 / .B386 1998

Dewey Class. No.: 302.23/072

Media research techniques /
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008 011018s1998 caua b 00110 eng
010 $a 97045406
020 $a 0761915362 : $c UK38.00
020 $a 0761915370 (pbk.)
035 $a abw90000124
040 $a DLC $c DLC $d DLC
050 0 0 $a P91.3 $b .B386 1998
082 0 0 $a 302.23/072 $2 21
100 $a Berger, Arthur Asa, $d 1933- $3 564916
245 1 0 $a Media research techniques / $c Arthur Asa Berger.
250 $a 2nd ed.
260 $a Thousand Oaks : $c c1998. $b Sage Publications,
300 $a viii, 175 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 167-168) and indexes.
505 0 $a Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
650 $a Mass media $x Research $x Methodology. $3 525811