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Sport promotion and sales management /

~

McCarthy, Larry M., (1954-)

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Sport promotion and sales management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Sport promotion and sales management // Richard L. Irwin, William A. Sutton, Larry M. McCarthy ; [foreword by Mike Veeck].
作者:	Irwin, Richard L.,
其他作者:	McCarthy, Larry M.,
出版者:	Champaign, IL :Human Kinetics, : c2002.,
面頁冊數:	xiii, 457 p. :ill., port. ;29 cm.
標題:	Sports - Marketing. -
ISBN:	0736003207 :

Sport promotion and sales management /
Irwin, Richard L.,1957-

Sport promotion and sales management /Richard L. Irwin, William A. Sutton, Larry M. McCarthy ; [foreword by Mike Veeck]. - Champaign, IL :Human Kinetics,c2002. - xiii, 457 p. :ill., port. ;29 cm.

Includes bibliographical references (p. 423-445) and index.

ISBN: 0736003207 :US54

LCCN: 2001039845Subjects--Topical Terms:

548970
Sports
--Marketing.

LC Class. No.: GV714 / .I79 2002

Dewey Class. No.: 659.2/9796

Sport promotion and sales management /
LDR:00619cam a2200181 a 45 001 689628
005 20030930
008 030728s2002 iluac b 00110 eng
010 $a 2001039845
020 $a 0736003207 : $c US54
035 $a slw92000032
040 $a DLC $c DLC $d DLC $d DH
042 $a pcc
050 0 0 $a GV714 $b .I79 2002
082 0 0 $a 659.2/9796 $2 21
100 $a Irwin, Richard L., $d 1957- $3 556401
245 1 0 $a Sport promotion and sales management / $c Richard L. Irwin, William A. Sutton, Larry M. McCarthy ; [foreword by Mike Veeck].
260 $a Champaign, IL : $c c2002. $b Human Kinetics,
300 $a xiii, 457 p. : $b ill., port. ; $c 29 cm.
504 $a Includes bibliographical references (p. 423-445) and index.
650 $a Sports $x Marketing. $3 548970
650 $a Sports $x Public relations. $3 556402
700 $a McCarthy, Larry M., $d 1954- $3 735915
700 $a Sutton, William Anthony, $d 1951- $3 548969

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罕用書庫221室(美崙校區,調書請點預約)(RU_221)

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GV714 I79 2002

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