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Measuring and valuing customer relat...

Reed, David, (1961-)

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Measuring and valuing customer relationships : = how to develop the measures that drive profitable CRM strategies /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Measuring and valuing customer relationships :/ Robert Shaw with David Reed.
其他題名:	how to develop the measures that drive profitable CRM strategies /
作者:	Shaw, Robert.
其他作者:	Reed, David,
出版者:	London :Business Intelligence, : 1999.,
面頁冊數:	x, 244 p. :ill. ;30 cm. +1 CD-ROM (4 3/4 in.)
標題:	Brand loyalty - Measurement. -
ISBN:	1898085331 (pbk.) :

Measuring and valuing customer relationships : = how to develop the measures that drive profitable CRM strategies /
Shaw, Robert.

Measuring and valuing customer relationships :how to develop the measures that drive profitable CRM strategies /Robert Shaw with David Reed. - London :Business Intelligence,1999. - x, 244 p. :ill. ;30 cm. +1 CD-ROM (4 3/4 in.)

Includes bibliographical references (p. 223-229) and index.

ISBN: 1898085331 (pbk.) :UK845.00Subjects--Topical Terms:

743246
Brand loyalty
--Measurement.

Measuring and valuing customer relationships : = how to develop the measures that drive profitable CRM strategies /
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650 $a Consumer satisfaction $x Measurement. $3 743248
650 $a Relationship marketing $x Management. $3 743249
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