Persuasion : = theory & research /
O'Keefe, Daniel J., (1950-)

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  • Persuasion : = theory & research /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Persuasion :/ Daniel J. O'Keefe.
    其他題名: theory & research /
    作者: O'Keefe, Daniel J.,
    出版者: Thousand Oaks, CA :Sage Publications, : c2002.,
    面頁冊數: xvi, 365 p. ;24 cm.
    叢書名: Current communication
    內容註: Persuasion, attitudes, and actions -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Theories of behavioral intention -- Elaboration likelihood model -- The study of persuasive effects -- Source factors -- Message factors -- Receiver and context factors.
    標題: Persuasion (Psychology) -
    ISBN: 0761922008 :
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W0127911 罕用書庫221室(美崙校區,調書請點預約)(RU_221) 01.外借(書)_YB 一般圖書 BF637.P4 O54 2002 一般使用(Normal) 在架 0
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