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Building retail brands to drive value
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Franklin, Marc
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Building retail brands to drive value
紀錄類型:
書目-投影資料、錄影資料、電影片 : Monograph/item
正題名/作者:
Building retail brands to drive value/ Stanford Video
其他作者:
Franklin, Marc
出版者:
[Stanford, CA] :Stanford Video ; : c2002,
面頁冊數:
1 videodisc (43 min.) :sd., col. ;4 3/4 in.
叢書名:
Stanford executive briefings
標題:
Brand name products - Marketing -
Building retail brands to drive value
Building retail brands to drive value
[videorecording] /Stanford Video - [Stanford, CA] :Stanford Video ;c2002 - 1 videodisc (43 min.) :sd., col. ;4 3/4 in. - Stanford executive briefings.
Jeanne Jackon, lecturer
Jeanne Jackson is former CEO of Walmart.com and Banana Republic. Program highlights include how brand value generates cash and drives the market; when to execute first and then advertise; and why brands are no longer just the marketing department's concern
DVD.
NTunkownSubjects--Topical Terms:
746540
Brand name products
--Marketing
Building retail brands to drive value
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附件
V0010476
二樓視聽區 (2F A/V Media Resources)
05.外借(視聽資料)_YA
DVD資料
DVD HD69.B7 .J31 2002
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