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Managerial marketing : = policies, s...

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Lazer, William,

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Managerial marketing : = policies, strategies, and decisions.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Managerial marketing :/ [Compiled by] Eugene J. Kelley [and] William Lazer.
Reminder of title:	policies, strategies, and decisions.
Author:	Kelley, Eugene J.,
other author:	Lazer, William,
Published:	Homewood, Ill., :R. D. Irwin, : 1973.,
Description:	xiv, 490 p. :illus. ;24 cm.
Notes:	"Evolved from previous editions of Managerial marketing: perspectives and viewpoints."
Subject:	Marketing - Management. -
ISBN:	0256002703 (pbk.)

Managerial marketing : = policies, strategies, and decisions.
Kelley, Eugene J.,

Managerial marketing :policies, strategies, and decisions.[Compiled by] Eugene J. Kelley [and] William Lazer. - Homewood, Ill., :R. D. Irwin,1973. - xiv, 490 p. :illus. ;24 cm.

"Evolved from previous editions of Managerial marketing: perspectives and viewpoints."

Bibliography: p. 46-49.

ISBN: 0256002703 (pbk.)

LCCN: 72092418 //r912Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .K42

Dewey Class. No.: 658.8/008

Managerial marketing : = policies, strategies, and decisions.
LDR:00647cam a2200181 a 45 001 696240
005 20050509
008 050509s1973 ilua b 00110 eng
010 $a 72092418 //r912
020 $a 0256002703 (pbk.)
035 $a 劉吉川91
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .K42
082 0 0 $a 658.8/008
100 $a Kelley, Eugene J., $e comp. $3 747176
245 1 0 $a Managerial marketing : $b policies, strategies, and decisions. $c [Compiled by] Eugene J. Kelley [and] William Lazer.
260 0 $a Homewood, Ill., : $c 1973. $b R. D. Irwin,
300 $a xiv, 490 p. : $b illus. ; $c 24 cm.
500 $a "Evolved from previous editions of Managerial marketing: perspectives and viewpoints."
504 $a Bibliography: p. 46-49.
650 $a Marketing $x Management. $3 559161
700 $a Lazer, William, $e joint comp. $3 747175

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GW0011870

六樓西文書區HC-Z(6F Western Language Books)

01.外借(書)_YB

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HF5415.13 K42 1973

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1 records • Pages 1 •
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