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Marketing management : = analysis, p...

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Kotler, Philip.

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Marketing management : = analysis, planning, implementation, and control /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing management :/ Philip Kotler.
其他題名:	analysis, planning, implementation, and control /
作者:	Kotler, Philip.
出版者:	Upper Saddle River, NJ :Prentice Hall, : c1997.,
面頁冊數:	1 v. (various pagings) :ill. (chiefly col.), maps ;27 cm.
叢書名:	The Prentice-Hall international series in marketing
標題:	Marketing - Management. -
ISBN:	0132435101 (case)

Marketing management : = analysis, planning, implementation, and control /
Kotler, Philip.

Marketing management :analysis, planning, implementation, and control /Philip Kotler. - 9th ed. - Upper Saddle River, NJ :Prentice Hall,c1997. - 1 v. (various pagings) :ill. (chiefly col.), maps ;27 cm. - The Prentice-Hall international series in marketing.

Includes bibliographical references and indexes.

ISBN: 0132435101 (case)

LCCN: 96001649Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .K64 1997

Dewey Class. No.: 658.8

Marketing management : = analysis, planning, implementation, and control /
LDR:00743cam a2200217 a 45 001 697256
003 DLC
005 20050909
008 050909s1997 njuab b 001 0 eng
010 $a 96001649
020 $a 0132435101 (case)
020 $a 0132613638 (international ed. : pbk.)
035 $a 蔡裕源94
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .K64 1997
082 0 0 $a 658.8 $2 20
100 $a Kotler, Philip. $3 520689
245 1 0 $a Marketing management : $b analysis, planning, implementation, and control / $c Philip Kotler.
250 $a 9th ed.
260 $a Upper Saddle River, NJ : $c c1997. $b Prentice Hall,
300 $a 1 v. (various pagings) : $b ill. (chiefly col.), maps ; $c 27 cm.
440 4 $a The Prentice-Hall international series in marketing
504 $a Includes bibliographical references and indexes.
650 $a Marketing $x Management. $3 559161

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