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Revealing the corporation : = perspe...

Balmer, John M. T.

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Revealing the corporation : = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Revealing the corporation :/ selected and interpreted by John M.T. Balmer and Stephen A. Greyser.
其他題名:	perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
其他作者:	Balmer, John M. T.
出版者:	London ;Routledge, : 2003.,
面頁冊數:	xviii, 365 p. :ill. ;25 cm.
標題:	Business names. -
ISBN:	041528421X (pbk.) :

Revealing the corporation : = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
Revealing the corporation :perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /selected and interpreted by John M.T. Balmer and Stephen A. Greyser. - London ;Routledge,2003. - xviii, 365 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 041528421X (pbk.) :UK24.99

LCCN: 2004559236Subjects--Topical Terms:

592527
Business names.

LC Class. No.: HD2731 / .R48 2003

Dewey Class. No.: 659.2

Revealing the corporation : = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
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300 $a xviii, 365 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
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650 $a Corporate image. $3 523494
650 $a Corporations. $3 572603
700 $a Balmer, John M. T. $3 750128
700 $a Greyser, Stephen A. $3 750129