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Don't just set prices = manage them ...
~
Gurley, Gordon.
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Don't just set prices = manage them strategically! /
紀錄類型:
書目-投影資料、錄影資料、電影片 : Monograph/item
正題名/作者:
Don't just set prices/ [presented by] Thomas T. Nagle ; production services provided by Stanford Video ; director/engineer, Gordon Gurley.
其他題名:
manage them strategically! /
其他作者:
Gurley, Gordon.
出版者:
[Stanford, CA] :Stanford Video ; : c2005.,
面頁冊數:
1 videodisc (57 min.) :sd., col. ;4 3/4 in.
標題:
Marketing - Management. -
Don't just set prices = manage them strategically! /
Don't just set prices
manage them strategically! /[videorecording] :[presented by] Thomas T. Nagle ; production services provided by Stanford Video ; director/engineer, Gordon Gurley. - [Stanford, CA] :Stanford Video ;c2005. - 1 videodisc (57 min.) :sd., col. ;4 3/4 in. - Stanford executive briefings. - Stanford executive briefings (Unnumbered).
Taped live Feb. 9, 2005 at Stanford University.
"In order to get customers to pay for value, you have to do more than just set a value-based price. You must proactively manage your markets with communications that justify your price in terms of value" --back cover.
DVD.
US70.00Subjects--Topical Terms:
559161
Marketing
--Management.
LC Class. No.: HF5416.5 / .D688 2005
Don't just set prices = manage them strategically! /
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二樓視聽區 (2F A/V Media Resources)
05.外借(視聽資料)_YA
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DVD HF5416.5 D688 2005
一般使用(Normal)
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