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Marketing the public sector : = prom...

Fine, Seymour H.

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Marketing the public sector : = promoting the causes of public and nonprofit agencies /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing the public sector :/ Seymour H. Fine.
其他題名:	promoting the causes of public and nonprofit agencies /
作者:	Fine, Seymour H.
出版者:	New Brunswick, U.S.A. :Transaction Publishers, : c1992.,
面頁冊數:	xxiv, 360 p. :ill. ;24 cm.
附註:	Originally published: Social marketing. Boston : Allyn and Bacon, c1990.
標題:	Advertising, Public service. -
ISBN:	1560006102 :

Marketing the public sector : = promoting the causes of public and nonprofit agencies /
Fine, Seymour H.

Marketing the public sector :promoting the causes of public and nonprofit agencies /Seymour H. Fine. - New Brunswick, U.S.A. :Transaction Publishers,c1992. - xxiv, 360 p. :ill. ;24 cm.

Originally published: Social marketing. Boston : Allyn and Bacon, c1990.

Includes bibliographical references (p. 339-352) and indexes.

ISBN: 1560006102 :US29.95

LCCN: 91038378Subjects--Topical Terms:

778386
Advertising, Public service.

LC Class. No.: HF5415.122 / .F56 1992

Dewey Class. No.: 658.8

Marketing the public sector : = promoting the causes of public and nonprofit agencies /
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245 1 0 $a Marketing the public sector : $b promoting the causes of public and nonprofit agencies / $c Seymour H. Fine.
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300 $a xxiv, 360 p. : $b ill. ; $c 24 cm.
500 $a Originally published: Social marketing. Boston : Allyn and Bacon, c1990.
504 $a Includes bibliographical references (p. 339-352) and indexes.
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650 $a Nonprofit organizations $x Marketing. $3 682726
650 $a Social marketing. $3 669978