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Rising tide : = lessons from 165 yea...

Dalzell, Frederick.

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Rising tide : = lessons from 165 years of brand building at Procter & Gamble /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Rising tide :/ Davis Dyer, Frederick Dalzell, Rowena Olegario.
其他題名:	lessons from 165 years of brand building at Procter & Gamble /
作者:	Dyer, Davis.
其他作者:	Dalzell, Frederick.
出版者:	Boston, Mass. :Harvard Business School Press, : c2004.,
面頁冊數:	x, 467 p. :ill. (some col.) ;25 cm.
內容註:	Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En rio revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.
標題:	Brand name products - Case studies. - United States -
電子資源:	http://www.loc.gov/catdir/toc/ecip048/2003019396.htmlhttp://www.loc.gov/catdir/toc/ecip048/2003019396.html
ISBN:	1591391474 :

Rising tide : = lessons from 165 years of brand building at Procter & Gamble /
Dyer, Davis.

Rising tide :lessons from 165 years of brand building at Procter & Gamble /Davis Dyer, Frederick Dalzell, Rowena Olegario. - Boston, Mass. :Harvard Business School Press,c2004. - x, 467 p. :ill. (some col.) ;25 cm.

Getting started, 1837-1890 : Procter & Gamble in the commodity era -- From commodities to consumer goods : Ivory and the birth of the brand -- Assembling the elements of the enterprise, 1890-1945 -- Science in the washing machine : the story of Tide -- An explosion in consumer products -- Procter & Gamble reinvents the paper products business -- Crest : a therapeutic breakthrough in oral care -- Learning from Augusta, Lima, and Albany -- The rely crisis -- Competition and global expansion -- Learning to compete in Japan -- The diaper wars -- En rio revuelto : finding the formula in Mexico and Latin America -- Pantene : building a global beauty brand -- Reshaping Procter & Gamble -- Rewriting the rules : reconfiguring the supply chain -- Winning in the white space : Procter & Gamble in Central and Eastern Europe and Russia -- Ivory, Crest, and Olay : redefining the boundaries of the brand -- Prescription for growth in health care -- Challenges in China.

ISBN: 1591391474 :US29.95

LCCN: 2003019396Subjects--Topical Terms:

779273
Brand name products
--United States--Case studies.

LC Class. No.: HD9999.S74 / P738 2004

Dewey Class. No.: 338.7/67

Rising tide : = lessons from 165 years of brand building at Procter & Gamble /
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