The venture imperative : = a new mod...
Rohner, Tim, (1961-.)

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  • The venture imperative : = a new model for corporate innovation /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: The venture imperative :/ Heidi Mason, Tim Rohner.
    其他題名: a new model for corporate innovation /
    作者: Mason, Heidi,
    其他作者: Rohner, Tim,
    出版者: Boston, Mass. :Harvard Business School Press, : c2002.,
    面頁冊數: xiv, 358 p. :ill. ;24 cm.
    內容註: Laying the foundation for innovation. The venture imperative, a new model for corporate innovation -- The fear of venturing, shedding the misconceptions -- Battling corporate antibodies, prescriptions for success -- Building the business of building businesses, creating the VBO -- A guide for venturing. Stage 1, the venture vision : validating the concept -- Stage 2, the alpha offering : building while planning -- Stage 3, the beta offering : testing the waters -- Stage 4, the market offering : calibrating and expanding -- Capturing the strategic value. Ensuring the future of corporate venturing, extending the VBO -- Corporate venturing, a new context for value.
    標題: Technological innovations - Finance. -
    ISBN: 1578513359 :
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W0053611 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HG4751 M37 2002 一般使用(Normal) 在架 0
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