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Concurrent marketing : = integrating...

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Cespedes, Frank V., (1950-.)

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Concurrent marketing : = integrating product, sales, and service /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Concurrent marketing :/ Frank V. Cespedes.
Reminder of title:	integrating product, sales, and service /
Author:	Cespedes, Frank V.,
Published:	Boston, Mass. :Harvard Business School Press, : c1995.,
Description:	xxvii, 307 p. :ill. ;25 cm.
Subject:	Marketing - Management. -
ISBN:	0875844448 :

Concurrent marketing : = integrating product, sales, and service /
Cespedes, Frank V.,1950-.

Concurrent marketing :integrating product, sales, and service /Frank V. Cespedes. - Boston, Mass. :Harvard Business School Press,c1995. - xxvii, 307 p. :ill. ;25 cm.

Includes bibliographical references (p. 283-296) and index.

ISBN: 0875844448 :US29.95

LCCN: 95004325Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .C468 1995

Dewey Class. No.: 658.8

Concurrent marketing : = integrating product, sales, and service /
LDR:00552pam a2200169 a 45 001 712423
005 20070322
008 070313s1995 maua b 001 0 eng
010 $a 95004325
020 $a 0875844448 : $c US29.95
035 $a IB95T0431
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .C468 1995
082 0 0 $a 658.8 $2 20
100 $a Cespedes, Frank V., $d 1950-. $3 779461
245 1 0 $a Concurrent marketing : $b integrating product, sales, and service / $c Frank V. Cespedes.
260 $a Boston, Mass. : $c c1995. $b Harvard Business School Press,
300 $a xxvii, 307 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 283-296) and index.
650 $a Marketing $x Management. $3 559161
650 $a Sales management. $3 624757

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六樓西文書區HC-Z(6F Western Language Books)

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HF5415.13 C468 1995

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