The loyalty advantage : = essential ...
Durkin, Dianne M., (1947-.)

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  • The loyalty advantage : = essential steps to energize your company, your customers, your brand /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: The loyalty advantage :/ Dianne M. Durkin.
    其他題名: essential steps to energize your company, your customers, your brand /
    作者: Durkin, Dianne M.,
    出版者: New York :AMACOM, American Management Association, : 2005.,
    面頁冊數: ix, 229 p. ;24 cm.
    內容註: Loyalty then and now -- The evolving workforce -- What loyalty means to business -- What is the loyalty factor? -- Employees, the new strategic alliance -- Loyal employees are your number one marketing tool -- The loyalty factor and the brand -- Five essential steps to productivity and profitability -- The first essential step : assess your company's present status and target your stress points -- The second essential step : create focus and strategy through shared vision, values, and positioning -- The third essential step : use communication to develop credibility and support -- The fourth essential step : establish an infrastructure for success -- The fifth essential step : foster ongoing success through continuous evaluation and feedback -- The role of leadership -- Loyalty and change management -- Loyalty in times of crisis -- Some of our favorite stories : the loyalty factor at work.
    標題: Employee loyalty. -
    電子資源: http://www.loc.gov/catdir/toc/ecip055/2004030979.htmlhttp://www.loc.gov/catdir/toc/ecip055/2004030979.html
    ISBN: 0814408176 (hbk.) :
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W0053889 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HF5549.5.M63 D87 2005 一般使用(Normal) 在架 0
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