Don't think pink : = what really mak...
Learned, Andrea.

FindBook      Google Book      Amazon      博客來     
  • Don't think pink : = what really makes women buy--and how to increase your share of this crucial market /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Don't think pink :/ Lisa Johnson, Andrea Learned.
    其他題名: what really makes women buy--and how to increase your share of this crucial market /
    作者: Johnson, Lisa,
    其他作者: Learned, Andrea.
    出版者: New York :AMACOM, : c2004.,
    面頁冊數: x, 230 p. ;24 cm.
    內容註: Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of life stages and roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life stages : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- Enlisting women as your marketing partners : an alliance for brand success -- Investing in a transparent future.
    標題: Marketing. -
    ISBN: 081440815X :
館藏地:  出版年:  卷號: 
館藏
  • 1 筆 • 頁數 1 •
 
W0053936 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HC79.C6 J64 2004 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
評論
Export
取書館
 
 
變更密碼
登入