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The behavioral advantage : = what th...

Pugh, David G. (1944-.)

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The behavioral advantage : = what the smartest, most successful companies do differently to win in the B2B arena /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The behavioral advantage :/ Terry R. Bacon and David G. Pugh.
其他題名:	what the smartest, most successful companies do differently to win in the B2B arena /
作者:	Bacon, Terry R.
其他作者:	Pugh, David G.
出版者:	New York :AMACOM, : c2004.,
面頁冊數:	xi, 308 p. :ill. ;24 cm.
內容註:	The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding it increasingly difficult.
標題:	Customer relations. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0411/2003024328.htmlhttp://www.loc.gov/catdir/toc/ecip0411/2003024328.html
ISBN:	0814472257 :

The behavioral advantage : = what the smartest, most successful companies do differently to win in the B2B arena /
Bacon, Terry R.

The behavioral advantage :what the smartest, most successful companies do differently to win in the B2B arena /Terry R. Bacon and David G. Pugh. - New York :AMACOM,c2004. - xi, 308 p. :ill. ;24 cm.

Includes bibliographical references and index.

The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding it increasingly difficult.

ISBN: 0814472257 :US27.95

LCCN: 2003024328Subjects--Topical Terms:

578582
Customer relations.

LC Class. No.: HD58.7 / .B34228 2004

Dewey Class. No.: 658/.001/9

The behavioral advantage : = what the smartest, most successful companies do differently to win in the B2B arena /
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504 $a Includes bibliographical references and index.
505 0 $a The death of selling -- The changing world of buying and selling -- The chemistry of preference -- Checkmate! : how business development is like chess -- Opening game : conditioning the market -- Middle game : conditioning the customer -- Middle game : building a powerful position -- Late middle game positioning -- End game : conditioning the deal -- Creating a behavioral differentiation strategy -- We are finding it increasingly difficult.
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650 $a Industrial management. $3 529072
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650 $a Organizational effectiveness. $3 529314
650 $a Selling $x Psychological aspects. $3 664580
650 $a Strategic planning. $3 528149
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