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Marketing management : = a strategic...

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Walker, Orville C.

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Marketing management : = a strategic decision-making approach /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing management :/ John W. Mullins ... [et al.].
其他題名:	a strategic decision-making approach /
其他作者:	Walker, Orville C.
出版者:	Boston, Mass. :McGraw-Hill, : 2005.,
面頁冊數:	xxiv, 520 p. :ill. ;26 cm.
叢書名:	McGraw-Hill/Irwin series in marketing.
標題:	Marketing - Management. -
電子資源:	http://www.loc.gov/catdir/toc/mh041/2003066459.htmlhttp://www.loc.gov/catdir/toc/mh041/2003066459.html
電子資源:	http://www.loc.gov/catdir/description/mh051/2003066459.htmlhttp://www.loc.gov/catdir/description/mh051/2003066459.html
ISBN:	0071111697 (pbk. : international ed.)

Marketing management : = a strategic decision-making approach /
Marketing management :a strategic decision-making approach /John W. Mullins ... [et al.]. - 5th ed. - Boston, Mass. :McGraw-Hill,2005. - xxiv, 520 p. :ill. ;26 cm. - McGraw-Hill/Irwin series in marketing..

Includes bibliographical references and index.

ISBN: 0071111697 (pbk. : international ed.)

LCCN: 2003066459Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .M352324 2005

Dewey Class. No.: 658.8

Marketing management : = a strategic decision-making approach /
LDR:00998pam a2200229 a 45 001 713423
005 20080424
008 070313s2005 maua b 001 0 eng
010 $a 2003066459
020 $a 0071111697 (pbk. : international ed.)
020 $a 0072863706 (alk. paper)
035 $a FN95T0149 企管系96
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .M352324 2005
082 0 0 $a 658.8 $2 22
245 0 0 $a Marketing management : $b a strategic decision-making approach / $c John W. Mullins ... [et al.].
250 $a 5th ed.
260 $a Boston, Mass. : $c 2005. $b McGraw-Hill,
300 $a xxiv, 520 p. : $b ill. ; $c 26 cm.
440 0 $a McGraw-Hill/Irwin series in marketing.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Management. $3 559161
700 $a Walker, Orville C. $3 655324
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/mh041/2003066459.html $z http://www.loc.gov/catdir/toc/mh041/2003066459.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh051/2003066459.html $z http://www.loc.gov/catdir/description/mh051/2003066459.html

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