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Contemporary advertising /

~

Arens, William F.

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Contemporary advertising /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Contemporary advertising // William F. Arens.
作者:	Arens, William F.
出版者:	Boston :McGraw-Hill Irwin, : c2002.,
面頁冊數:	1 v. (various pagings) :ill. (some col.) ;28 cm. +1 CD-ROM (4 3/4 in.).
附註:	Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
叢書名:	The McGraw-Hill/Irwin series in marketing.
標題:	Advertising. -
ISBN:	0071122931 (pbk. : international ed.)

Contemporary advertising /
Arens, William F.

Contemporary advertising /William F. Arens. - 8th ed. - Boston :McGraw-Hill Irwin,c2002. - 1 v. (various pagings) :ill. (some col.) ;28 cm. +1 CD-ROM (4 3/4 in.). - The McGraw-Hill/Irwin series in marketing..

Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.

Includes bibliographical references and indexes.

System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.

ISBN: 0071122931 (pbk. : international ed.)

LCCN: 2001091172Subjects--Topical Terms:

570176
Advertising.

LC Class. No.: HF5821 / .B62 2002

Dewey Class. No.: 659.1

Contemporary advertising /
LDR:01028pam a2200241 a 45 001 713490
005 20071017
008 070313s2002 maua b 001 0 eng
010 $a 2001091172
020 $a 0071122931 (pbk. : international ed.)
020 $a 0072415444 (alk. paper)
020 $a 0072451769 (CD-ROM)
035 $a FN95T0261
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5821 $b .B62 2002
082 0 0 $a 659.1 $2 21
100 $a Arens, William F. $3 781504
245 1 0 $a Contemporary advertising / $c William F. Arens.
250 $a 8th ed.
260 $a Boston : $c c2002. $b McGraw-Hill Irwin,
300 $a 1 v. (various pagings) : $b ill. (some col.) ; $c 28 cm. + $e 1 CD-ROM (4 3/4 in.).
440 4 $a The McGraw-Hill/Irwin series in marketing.
500 $a Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
504 $a Includes bibliographical references and indexes.
538 $a System requirements for accompanying CD-ROM: IBM PC or 100% compatible with a Pentium/90 MHz processor, 16MB of RAM, 4x CD-ROM, Microsoft Windows 95 or higher, and Microsoft Internet Explorer 5 or higher.
650 $a Advertising. $3 570176

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HF5821 B62 2002

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