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Marketing research essentials /

~

Gates, Roger H., (1942-.)

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Marketing research essentials /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing research essentials // Carl McDaniel Jr., Roger Gates.
作者:	McDaniel, Carl D.
其他作者:	Gates, Roger H.,
出版者:	Hoboken, NJ :J. Wiley, : c2004.,
面頁冊數:	xxv, 420, 14, 8, 11 p. :ill. ;26 cm. +1 CD-ROM (4 3/4 in.).
附註:	"SPSS student version 11.0 for Windows"--CD-ROM.
標題:	Marketing research. -
電子資源:	http://www.loc.gov/catdir/toc/wiley032/2003269698.htmlhttp://www.loc.gov/catdir/toc/wiley032/2003269698.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html
ISBN:	0471448451 (pbk.)

Marketing research essentials /
McDaniel, Carl D.

Marketing research essentials /Carl McDaniel Jr., Roger Gates. - 4th ed. - Hoboken, NJ :J. Wiley,c2004. - xxv, 420, 14, 8, 11 p. :ill. ;26 cm. +1 CD-ROM (4 3/4 in.).

"SPSS student version 11.0 for Windows"--CD-ROM.

Includes bibliographical references (p. 8-14 of the 3rd group) and index.

System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.

ISBN: 0471448451 (pbk.)

LCCN: 2003269698Subjects--Topical Terms:

532352
Marketing research.

LC Class. No.: HF5415.2 / .M3825 2004

Dewey Class. No.: 658.8/3

Marketing research essentials /
LDR:01087pam a2200229 a 45 001 713497
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008 070313s2004 njua b 001 0 eng
010 $a 2003269698
020 $a 0471448451 (pbk.)
035 $a FN95T0270
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.2 $b .M3825 2004
082 0 4 $a 658.8/3 $2 21
100 $a McDaniel, Carl D. $3 694358
245 1 0 $a Marketing research essentials / $c Carl McDaniel Jr., Roger Gates.
250 $a 4th ed.
260 $a Hoboken, NJ : $c c2004. $b J. Wiley,
300 $a xxv, 420, 14, 8, 11 p. : $b ill. ; $c 26 cm. + $e 1 CD-ROM (4 3/4 in.).
500 $a "SPSS student version 11.0 for Windows"--CD-ROM.
504 $a Includes bibliographical references (p. 8-14 of the 3rd group) and index.
538 $a System requirements for accompanying CD-ROM: Windows 98, ME, XP, 2000 or Windows NT.
650 $a Marketing research. $3 532352
700 $a Gates, Roger H., $d 1942-. $3 781510
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/wiley032/2003269698.html $z http://www.loc.gov/catdir/toc/wiley032/2003269698.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html $z http://www.loc.gov/catdir/enhancements/fy0615/2003269698-d.html

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