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Strategic marketing management /

~

Dolan, Robert J.

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Strategic marketing management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Strategic marketing management // readings selected by Robert J. Dolan.
其他作者:	Dolan, Robert J.
出版者:	Boston, Mass. :Harvard Business School Publications, : c1991.,
面頁冊數:	xvi, 656 p. :ill. ;26 cm.
叢書名:	Practice of management series.
標題:	Marketing - Management. -
ISBN:	0875843107 (pbk.) :

Strategic marketing management /
Strategic marketing management /readings selected by Robert J. Dolan. - Boston, Mass. :Harvard Business School Publications,c1991. - xvi, 656 p. :ill. ;26 cm. - Practice of management series..

Includes bibliographical references and index.

ISBN: 0875843107 (pbk.) :US29.95

LCCN: 91031903Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415.13 / .S878 1991

Dewey Class. No.: 658.8/02

Strategic marketing management /
LDR:00580pam a2200181 a 45 001 713592
005 20070808
008 070313s1991 maua b 001 0 eng
010 $a 91031903
020 $a 0875843107 (pbk.) : $c US29.95
035 $a IB95T0470
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.13 $b .S878 1991
082 0 0 $a 658.8/02 $2 20
245 0 0 $a Strategic marketing management / $c readings selected by Robert J. Dolan.
260 $a Boston, Mass. : $c c1991. $b Harvard Business School Publications,
300 $a xvi, 656 p. : $b ill. ; $c 26 cm.
440 0 $a Practice of management series.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Management. $3 559161
700 $a Dolan, Robert J. $3 694802

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