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Social communication in advertising ...

Botterill, Jackie.

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Social communication in advertising : = consumption in the mediated marketplace /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social communication in advertising :/ William Leiss ... [et al.].
其他題名:	consumption in the mediated marketplace /
其他作者:	Botterill, Jackie.
出版者:	New York :Routledge, : 2005.,
面頁冊數:	x, 683 p. :ill. ;23 cm.
附註:	Previous edition entered under William Leiss as author.
內容註:	Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
標題:	Advertising - Social aspects. -
ISBN:	0415966760 (pbk. : alk. paper) :

Social communication in advertising : = consumption in the mediated marketplace /
Social communication in advertising :consumption in the mediated marketplace /William Leiss ... [et al.]. - 3rd ed. / - New York :Routledge,2005. - x, 683 p. :ill. ;23 cm.

Previous edition entered under William Leiss as author.

Includes bibliographical references (p. 637-659) and index.

Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.

ISBN: 0415966760 (pbk. : alk. paper) :UK14.99

LCCN: 2005001364Subjects--Topical Terms:

577310
Advertising
--Social aspects.

LC Class. No.: HF5827 / .S63 2005

Dewey Class. No.: 659.1/042

Social communication in advertising : = consumption in the mediated marketplace /
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260 $a New York : $c 2005. $b Routledge,
300 $a x, 683 p. : $b ill. ; $c 23 cm.
500 $a Previous edition entered under William Leiss as author.
504 $a Includes bibliographical references (p. 637-659) and index.
505 0 $a Introduction -- From traditional to industrial society -- Advertising in the transition from industrial to consumer society -- Advertising and the development of communications media -- Advertising and the development of agencies -- The structure of advertisements -- Goods as communicators and satisfiers -- Consumer cultures and mediated markets -- Late modern consumer society -- Media in the mediated marketplace -- Full service agencies: globalization and unbundling -- Structure and agency: tensions at play in advertising design -- The mobilization of the yuppies and generation X -- Negotiated messaging for generation X -- Mobilizing the culturati -- The fifth frame -- Issues in social policy.
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700 $a Botterill, Jackie. $3 784651
700 $a Leiss, William, $d 1939- $3 587067