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News for a change : = an advocate's ...

Wallack, Lawrence Marshall.

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News for a change : = an advocate's guide to working with the media /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	News for a change :/ Lawrence Wallack ... [et al.].
其他題名:	an advocate's guide to working with the media /
其他作者:	Wallack, Lawrence Marshall.
出版者:	Thousand Oaks, Calif :Sage Publications, : c1999.,
面頁冊數:	xiv, 152 p. :ill. ;29 cm.
內容註:	Foreword by Makani Themba-Nixon I -- Preface -- Introduction -- Developing strategy -- Getting to know the media -- Thinking like a journalist: getting attention -- Thinking like an advocate: shaping the story -- Creating news -- Talking to journalists -- Editorial page strategies -- Other strategies: paid advertising, talk radio and the Internet -- Evaluation: how to tell if your media work is successful -- Conclusion -- Appendix A: Worksheets and exercises I -- Appendix B: Further resources.
標題:	Advocacy advertising - United States. -
標題:	United States - Politics and government - 1993-2001. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0656/99006310-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0656/99006310-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0656/99006310-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0656/99006310-d.html
ISBN:	0761919236 (alk. paper) :

News for a change : = an advocate's guide to working with the media /
News for a change :an advocate's guide to working with the media /Lawrence Wallack ... [et al.]. - Thousand Oaks, Calif :Sage Publications,c1999. - xiv, 152 p. :ill. ;29 cm.

Includes bibliographical references (p. 141-142) and index.

Foreword by Makani Themba-Nixon I -- Preface -- Introduction -- Developing strategy -- Getting to know the media -- Thinking like a journalist: getting attention -- Thinking like an advocate: shaping the story -- Creating news -- Talking to journalists -- Editorial page strategies -- Other strategies: paid advertising, talk radio and the Internet -- Evaluation: how to tell if your media work is successful -- Conclusion -- Appendix A: Worksheets and exercises I -- Appendix B: Further resources.

ISBN: 0761919236 (alk. paper) :UK60.00

LCCN: 99006310Subjects--Topical Terms:

786258
Advocacy advertising
--United States.Subjects--Geographical Terms:

593649
United States
--Politics and government--1993-2001.

LC Class. No.: PN4888.P6 / N48 1999

Dewey Class. No.: 070.4/49324/0973

News for a change : = an advocate's guide to working with the media /
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