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Handbook of media management and eco...
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Albarran, Alan B.
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Handbook of media management and economics /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Handbook of media management and economics // editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth.
其他作者:
Albarran, Alan B.
出版者:
Mahwah, N.J. :L. Erlbaum Associates, : 2006.,
面頁冊數:
xviii, 750 p. :ill. ;26 cm.
標題:
Mass media - Economic aspects. -
電子資源:
http://www.loc.gov/catdir/toc/ecip0511/2005011722.htmlhttp://www.loc.gov/catdir/toc/ecip0511/2005011722.html
電子資源:
http://www.loc.gov/catdir/enhancements/fy0702/2005011722-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0702/2005011722-b.html
電子資源:
http://www.loc.gov/catdir/enhancements/fy0622/2005011722-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0622/2005011722-d.html
ISBN:
0805850031 (casebound : alk. paper)
Handbook of media management and economics /
Handbook of media management and economics /
editor, Alan B. Albarran ; co-editors Sylvia M. Chan-Olmsted, Michael O. Wirth. - Mahwah, N.J. :L. Erlbaum Associates,2006. - xviii, 750 p. :ill. ;26 cm.
Includes bibliographical references and index.
ISBN: 0805850031 (casebound : alk. paper)
LCCN: 2005011722Subjects--Topical Terms:
586710
Mass media
--Economic aspects.
LC Class. No.: P96.M34 / .H366 2006
Dewey Class. No.: 302.23/068
Handbook of media management and economics /
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