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Marketing management : = text and ca...

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Parsons, Leonard J.

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Marketing management : = text and cases /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing management :/ Douglas J. Dalrymple, Leonard J. Parsons.
其他題名:	text and cases /
作者:	Dalrymple, Douglas J.
其他作者:	Parsons, Leonard J.
出版者:	New York :J. Wiley, : c2000.,
面頁冊數:	xii, 707 p. :ill. ;26 cm.
標題:	Marketing - Management -
電子資源:	http://www.loc.gov/catdir/toc/onix03/00268990.htmlhttp://www.loc.gov/catdir/toc/onix03/00268990.html
電子資源:	http://www.loc.gov/catdir/bios/wiley047/00268990.htmlhttp://www.loc.gov/catdir/bios/wiley047/00268990.html
電子資源:	http://www.loc.gov/catdir/description/wiley033/00268990.htmlhttp://www.loc.gov/catdir/description/wiley033/00268990.html
ISBN:	0471332380

Marketing management : = text and cases /
Dalrymple, Douglas J.

Marketing management :text and cases /Douglas J. Dalrymple, Leonard J. Parsons. - 7th ed. - New York :J. Wiley,c2000. - xii, 707 p. :ill. ;26 cm.

Includes bibliographical references and index.

ISBN: 0471332380

LCCN: 00268990Subjects--Topical Terms:

654442
Marketing
--Management

LC Class. No.: HF5415.13 / .D32 2000

Dewey Class. No.: 658.8

Marketing management : = text and cases /
LDR:01041cam a2200241 a 45 001 727608
003 DLC
005 20071031
008 071031s2000 nyua b 001 0 eng
010 $a 00268990
020 $a 0471332380
035 $a GW0012895
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415.13 $b .D32 2000
082 0 0 $a 658.8 $2 21
100 $a Dalrymple, Douglas J. $3 682531
245 1 0 $a Marketing management : $b text and cases / $c Douglas J. Dalrymple, Leonard J. Parsons.
250 $a 7th ed.
260 $a New York : $c c2000. $b J. Wiley,
300 $a xii, 707 p. : $b ill. ; $c 26 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing $x Management $x Case studies. $3 654442
650 $a Marketing $x Management. $3 559161
700 $a Parsons, Leonard J. $3 729840
856 4 $3 Table of Contents $u http://www.loc.gov/catdir/toc/onix03/00268990.html $z http://www.loc.gov/catdir/toc/onix03/00268990.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/wiley047/00268990.html $z http://www.loc.gov/catdir/bios/wiley047/00268990.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/wiley033/00268990.html $z http://www.loc.gov/catdir/description/wiley033/00268990.html

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HF5415.13 D32 2000

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