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Public sector marketing /

~

Proctor, Tony.

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Public sector marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Public sector marketing // Tony Proctor.
作者:	Proctor, Tony.
出版者:	Harlow, England :FT Prentice Hall, : 2007.,
面頁冊數:	xvii, 225 p. :ill. ;25 cm.
內容註:	Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.
標題:	Government marketing. -
ISBN:	0273708090 (pbk.)

Public sector marketing /
Proctor, Tony.

Public sector marketing /Tony Proctor. - Harlow, England :FT Prentice Hall,2007. - xvii, 225 p. :ill. ;25 cm.

Includes bibliographical references and index.

Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.

ISBN: 0273708090 (pbk.)

LCCN: 2007022487Subjects--Topical Terms:

682014
Government marketing.

LC Class. No.: JF1525.M37 / P76 2007

Dewey Class. No.: 352.7/48

Public sector marketing /
LDR:01130cam a2200205 a 45 001 728179
005 20071227
008 071126s2007 enka b 001 0 eng
010 $a 2007022487
020 $a 0273708090 (pbk.)
020 $a 9780273708094 (pbk.) : $c UK34.99
035 $a (OCoLC)150255066 $z (OCoLC)166365761
035 $a PA96T0132
040 $a DLC $c DLC $d BWKUK $d YDXCP $d BAKER $d BTCTA $d DH
050 0 0 $a JF1525.M37 $b P76 2007
082 0 0 $a 352.7/48 $2 22
100 $a Proctor, Tony. $3 680046
245 1 0 $a Public sector marketing / $c Tony Proctor.
260 $a Harlow, England : $c 2007. $b FT Prentice Hall,
300 $a xvii, 225 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
505 0 $a Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.
650 $a Government marketing. $3 682014

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