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Essentials of marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Essentials of marketing // Charles W. Lamb, Joseph F. Hair, Carl McDaniel.
作者:	Lamb, Charles W.
其他作者:	Hair, Joseph F.
出版者:	Mason, Ohio :Thomson/South-Western, : c2005.,
面頁冊數:	xxxvi, 572 p. :col. ill. ;28 cm.
標題:	Marketing - Management. -
ISBN:	0324282907 (text)

Essentials of marketing /
Lamb, Charles W.

Essentials of marketing /Charles W. Lamb, Joseph F. Hair, Carl McDaniel. - 4th ed. - Mason, Ohio :Thomson/South-Western,c2005. - xxxvi, 572 p. :col. ill. ;28 cm.

Includes bibliographical references and indexes.

ISBN: 0324282907 (text)

LCCN: 2003110011Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415 / .L2623 2005

Dewey Class. No.: 658.8

Essentials of marketing /
LDR:00900cam a2200301 a 45 001 738514
003 OCoLC
005 20080429
008 080425s2005 ohua b 001 0 eng
010 $a 2003110011
020 $a 0324282907 (text)
020 $a 0324282915 (Xtra!)
020 $a 0324282923 (package)
020 $a 0534558534 (Infotrac)
020 $a 9780324282900 (text)
020 $a 9780324282917 (Xtra!)
020 $a 9780324282924 (package)
020 $a 9780534558536 (Infotrac)
035 $a 企管系96
040 $a DLC $c DLC $d BAKER $d BTCTA $d LVB $d YDXCP
042 $a pcc
049 $a NDHA
050 0 0 $a HF5415 $b .L2623 2005
082 0 0 $a 658.8 $2 22
100 $a Lamb, Charles W. $3 670158
245 1 0 $a Essentials of marketing / $c Charles W. Lamb, Joseph F. Hair, Carl McDaniel.
250 $a 4th ed.
260 $a Mason, Ohio : $c c2005. $b Thomson/South-Western,
300 $a xxxvi, 572 p. : $b col. ill. ; $c 28 cm.
504 $a Includes bibliographical references and indexes.
650 $a Marketing $x Management. $3 559161
650 $a Marketing. $3 536353
650 $a Marketing $x Gestion. $3 763083
700 $a Hair, Joseph F. $3 671070
700 $a McDaniel, Carl D. $3 694358

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GW0013291

六樓西文書區HC-Z(6F Western Language Books)

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HF5415 L2623 2005

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