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Consumer-centric category management...

Heller, Al.

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Consumer-centric category management : = how to increase profits by managing categories based on consumer needs /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer-centric category management :/ AC Nielsen, with John Karolefski and Al Heller.
其他題名:	how to increase profits by managing categories based on consumer needs /
其他作者:	Heller, Al.
團體作者:	A.C. Nielsen Company.
出版者:	Hoboken, N.J. :John Wiley & Sons, : c2006.,
面頁冊數:	xi, 356 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Consumers' preferences. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0516/2005021556.htmlhttp://www.loc.gov/catdir/toc/ecip0516/2005021556.html
ISBN:	0471703591 :

Consumer-centric category management : = how to increase profits by managing categories based on consumer needs /
A.C. Nielsen Company.

Consumer-centric category management :how to increase profits by managing categories based on consumer needs /AC Nielsen, with John Karolefski and Al Heller. - Hoboken, N.J. :John Wiley & Sons,c2006. - xi, 356 p. :ill. ;24 cm.

Includes index.

ISBN: 0471703591 :US39.95

LCCN: 2005021556Subjects--Topical Terms:

648978
Consumers' preferences.

LC Class. No.: HF5429 / .K296 2006

Dewey Class. No.: 658.7/8

Consumer-centric category management : = how to increase profits by managing categories based on consumer needs /
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