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Specialty shop retailing : = everyth...

Schroeder, Carol L.

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Specialty shop retailing : = everything you need to know to run your own store /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Specialty shop retailing :/ Carol L. Schroeder.
其他題名:	everything you need to know to run your own store /
作者:	Schroeder, Carol L.
出版者:	Hoboken, N.J. :John Wiley & Sons, : c2007.,
面頁冊數:	xviii, 412 p. :ill. ;24 cm.
內容註:	Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future.
標題:	Retail trade - Management. -
電子資源:	http://www.loc.gov/catdir/toc/ecip079/2007002543.htmlhttp://www.loc.gov/catdir/toc/ecip079/2007002543.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0827/2007002543-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0827/2007002543-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0827/2007002543-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0827/2007002543-d.html
ISBN:	0470107413 (cloth)

Specialty shop retailing : = everything you need to know to run your own store /
Schroeder, Carol L.

Specialty shop retailing :everything you need to know to run your own store /Carol L. Schroeder. - 3rd ed. - Hoboken, N.J. :John Wiley & Sons,c2007. - xviii, 412 p. :ill. ;24 cm.

Includes bibliographical references (p. 391-398) and index.

Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future.

ISBN: 0470107413 (cloth)

LCCN: 2007002543

Nat. Bib. No.: GBA711888bnb

Nat. Bib. Agency Control No.: 013672268UkSubjects--Topical Terms:

668906
Retail trade
--Management.

LC Class. No.: HF5429 / .S35565 2007

Dewey Class. No.: 658.8/7

Specialty shop retailing : = everything you need to know to run your own store /
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505 0 $a Getting started -- Managing your store's finances -- Successful store design -- Gathering the goods : merchandise buying -- Visual merchandising : displays that sell -- Finding and keeping great employees -- Customer service essentials -- Getting the word out : advertising your shop -- Using the Internet to promote and prosper -- Creative promotion and publicity -- Beating the big-box stores -- Good works are good business -- Managing during tough times -- Improving sales and profitability -- Looking to the future.
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