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Strategies for selling

Gurley, Gordon.

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Strategies for selling

紀錄類型:	書目-投影資料、錄影資料、電影片 : Monograph/item
正題名/作者:	Strategies for selling/ James Healy ; Stanford Video.
作者:	Healy, James Thomas,
其他作者:	Gurley, Gordon.
出版者:	[Stanford, CA] :Stanford Video ; : 2006.,
面頁冊數:	1 videodisc (47 min.) :sd., col. ;4 3/4 in.
標題:	Selling. -

Strategies for selling
Healy, James Thomas,1940-

Strategies for selling[videorecording] /James Healy ; Stanford Video. - [Stanford, CA] :Stanford Video ;2006. - 1 videodisc (47 min.) :sd., col. ;4 3/4 in. - Stanford executive briefing. - Stanford executive briefings (Unnumbered).

Gordon Gurley, Director.

James T. Healy, President and CEO, LogicVision, Inc., lecturer.

Taped live May 10, 2006 at Stanford University.

Selling is not an event but a process. This process is ever changing, and requires a solid strategy to achieve positive results. Jim Healy explains how to manage the four dynamic and interactive functions of selling: analyzing the opportunity, positioning the solution, aligning with the power base, and overcoming resistance to buying. Believing that selling is a science as well as an art, Jim describes the skills that good sales people need to learn in order to develop an effective selling strategy.

DVD.

Subjects--Topical Terms:

643554
Selling.

LC Class. No.: HF5438.25 / .H43 2006

Dewey Class. No.: 381

Strategies for selling
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830 $a Stanford executive briefings (Unnumbered) $3 727151