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Services marketing : = integrating customer focus across the firm /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Services marketing :/ Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
其他題名:	integrating customer focus across the firm /
作者:	Zeithaml, Valarie A.
其他作者:	Bitner, Mary Jo.
出版者:	Boston :McGraw-Hill Irwin, : c2009.,
面頁冊數:	xxviii, 708 p. :ill., map ;26 cm.
標題:	Customer services. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-t.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0808/2008003660-d.html
ISBN:	0071263934 (pbk. : international ed.) :

Services marketing : = integrating customer focus across the firm /
Zeithaml, Valarie A.

Services marketing :integrating customer focus across the firm /Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - 5th ed. - Boston :McGraw-Hill Irwin,c2009. - xxviii, 708 p. :ill., map ;26 cm.

Includes bibliographical references and index.

ISBN: 0071263934 (pbk. : international ed.) :NT1080.00

LCCN: 2008003660Subjects--Topical Terms:

657636
Customer services.

LC Class. No.: HD9980.5 / .Z45 2009

Dewey Class. No.: 658.8

Services marketing : = integrating customer focus across the firm /
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245 1 0 $a Services marketing : $b integrating customer focus across the firm / $c Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
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700 $a Gremler, Dwayne D. $3 925597
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