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Brand hijack : = marketing without m...

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Wipperfurth, Alex.

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Brand hijack : = marketing without marketing /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Brand hijack :/ by Alex Wipperfurth.
其他題名:	marketing without marketing /
作者:	Wipperfurth, Alex.
出版者:	New York :Portfolio ; : 2006.,
面頁冊數:	vii, 278 p. ;22 cm.
附註:	Originally published: 2005.
標題:	Brand choice. -
ISBN:	1591841402 (pbk.) :

Brand hijack : = marketing without marketing /
Wipperfurth, Alex.

Brand hijack :marketing without marketing /by Alex Wipperfurth. - New York :Portfolio ;2006. - vii, 278 p. ;22 cm.

Originally published: 2005.

Includes bibliographical references and index.

ISBN: 1591841402 (pbk.) :US18.95Subjects--Topical Terms:

755561
Brand choice.

LC Class. No.: HD69.B7 / W553 2006

Brand hijack : = marketing without marketing /
LDR:00628cam a2200193 a 45 001 784300
003 OCoLC
005 20090318
008 090227r20062005nyu b 001 0 eng
020 $a 1591841402 (pbk.) : $c US18.95
020 $a 9781591841401 (pbk.)
035 $a (OCoLC)70672397
035 $a BM98TC01034
040 $a UKM $c UKM $d BAKER $d BTCTA $d LVB $d EUF $d NOR $d NDHU
050 4 $a HD69.B7 $b W553 2006
100 $a Wipperfurth, Alex. $3 927030
245 1 0 $a Brand hijack : $b marketing without marketing / $c by Alex Wipperfurth.
260 $a New York : $a London : $c 2006. $b Portfolio ; $b Turnaround [distributor],
300 $a vii, 278 p. ; $c 22 cm.
500 $a Originally published: 2005.
504 $a Includes bibliographical references and index.
650 $a Brand choice. $3 755561
650 $a Brand loyalty. $3 754767
650 $a Brand name products $x Marketing. $3 605907
650 $a Consumer behavior. $3 535816

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