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Marketing strategy masterclass : = t...

Fifield, Paul.

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Marketing strategy masterclass : = the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing strategy masterclass :/ Paul Fifield.
其他題名:	the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
作者:	Fifield, Paul.
出版者:	Amsterdam ;Elsevier Butterworth-Heinemann, : c2008.,
面頁冊數:	xxviii, 599 p. :ill. ;25 cm.
附註:	Includes index.
標題:	Marketing - Management. -
ISBN:	0750686316 (pbk.)

Marketing strategy masterclass : = the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
Fifield, Paul.

Marketing strategy masterclass :the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /Paul Fifield. - 1st ed. - Amsterdam ;Elsevier Butterworth-Heinemann,c2008. - xxviii, 599 p. :ill. ;25 cm.

Includes index.

ISBN: 0750686316 (pbk.)Subjects--Topical Terms:

559161
Marketing
--Management.

LC Class. No.: HF5415 / .F463 2008

Marketing strategy masterclass : = the 100 questions you need to answer to create your own winning marketing strategy : including the new 'scorpio' model of market strategy /
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