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Export marketing management /

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Ward, James J.

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Export marketing management /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Export marketing management // International Trade Centre UNCTAD/GATT ; edited by James J. Ward.
其他作者:	Ward, James J.
出版者:	Geneva :International Trade Centre UNCTAD/GATT., : 1985.,
面頁冊數:	356 p. ;21 cm.
附註:	"Designed especially for businessmen in developing countries; ... prepared primarily for use with the ITC's training pack, Export marketing."--Foreword.
內容註:	The export marketing process--Researching export markets--Export product strategy considerations--Distribution policies for exporting--Promotion in export marketing--Pricing for export markets--Selected case studies in export marketing management.
標題:	Export marketing - Management. -

Export marketing management /
Export marketing management /International Trade Centre UNCTAD/GATT ; edited by James J. Ward. - Geneva :International Trade Centre UNCTAD/GATT.,1985. - 356 p. ;21 cm. - Training handbook series ;no. 4.

"Designed especially for businessmen in developing countries; ... prepared primarily for use with the ITC's training pack, Export marketing."--Foreword.

The export marketing process--Researching export markets--Export product strategy considerations--Distribution policies for exporting--Promotion in export marketing--Pricing for export markets--Selected case studies in export marketing management.Subjects--Topical Terms:

647445
Export marketing
--Management.

LC Class. No.: HF1009.5 / .E936 1985

Export marketing management /
LDR:00966cam a2200205 a 45 001 786046
003 OCoLC
005 20090617
008 090617s1985 sz 000 0 eng d
035 $a (OCoLC)29572868
035 $a 溫英幹教授97
040 $a CPE $c CPE $d OCLCQ $d NDHUL
043 $a d------
049 $a NDHA
050 4 $a HF1009.5 $b .E936 1985
245 0 0 $a Export marketing management / $c International Trade Centre UNCTAD/GATT ; edited by James J. Ward.
260 $a Geneva : $c 1985. $b International Trade Centre UNCTAD/GATT.,
300 $a 356 p. ; $c 21 cm.
490 0 $a Training handbook series ; $v no. 4
500 $a "Designed especially for businessmen in developing countries; ... prepared primarily for use with the ITC's training pack, Export marketing."--Foreword.
505 0 $a The export marketing process--Researching export markets--Export product strategy considerations--Distribution policies for exporting--Promotion in export marketing--Pricing for export markets--Selected case studies in export marketing management.
650 $a Export marketing $x Management. $3 647445
650 $a Exports $z Developing countries. $3 665871
700 $a Ward, James J. $3 930783
710 $a International Trade Centre UNCTAD/GATT. $3 930454

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