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Naming rights : = legacy gifts and c...

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Burton, Terry.

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Naming rights : = legacy gifts and corporate money /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Naming rights :/ Terry Burton.
其他題名:	legacy gifts and corporate money /
作者:	Burton, Terry.
出版者:	Hoboken, N.J. :Wiley, : c2008.,
面頁冊數:	xxi, 233 p. :ill. ;24 cm.
附註:	Includes index.
標題:	Institutional advertising. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0806/2007050509-d.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0806/2007050509-t.html
ISBN:	9780470230633 :

Naming rights : = legacy gifts and corporate money /
Burton, Terry.

Naming rights :legacy gifts and corporate money /Terry Burton. - Hoboken, N.J. :Wiley,c2008. - xxi, 233 p. :ill. ;24 cm.

Includes index.

ISBN: 9780470230633 :US44.95

LCCN: 2007050509Subjects--Topical Terms:

935569
Institutional advertising.

LC Class. No.: HD59 / .B855 2008

Dewey Class. No.: 658.15/224

Naming rights : = legacy gifts and corporate money /
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035 $a ib98w01213
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100 1 $a Burton, Terry. $3 584540
245 1 0 $a Naming rights : $b legacy gifts and corporate money / $c Terry Burton.
260 $a Hoboken, N.J. : $c c2008. $b Wiley,
300 $a xxi, 233 p. : $b ill. ; $c 24 cm.
500 $a Includes index.
650 0 $a Institutional advertising. $3 935569
650 0 $a Nonprofit organizations. $3 540326
650 0 $a Fund raising. $3 540325
650 0 $a Corporate image. $3 523494
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0806/2007050509-d.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0806/2007050509-t.html

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六樓西文書區HC-Z(6F Western Language Books)

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