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Media strategies for marketing place...

Ketter, Eran.

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Media strategies for marketing places in crisis : = improving the image of cities, countries and tourist destinations /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Media strategies for marketing places in crisis :/ Eli Avraham and Eran Ketter.
其他題名:	improving the image of cities, countries and tourist destinations /
作者:	Avraham, Eli.
其他作者:	Ketter, Eran.
出版者:	Amsterdam :Elsevier/Butterworth Heinemann, : c2008.,
面頁冊數:	xiv, 231 p., [10] p. of plates :ill. (some col.) ;26 cm.
標題:	Tourism - Marketing. -
ISBN:	9780750684521 (pbk.) :

Media strategies for marketing places in crisis : = improving the image of cities, countries and tourist destinations /
Avraham, Eli.

Media strategies for marketing places in crisis :improving the image of cities, countries and tourist destinations /Eli Avraham and Eran Ketter. - 1st ed. - Amsterdam :Elsevier/Butterworth Heinemann,c2008. - xiv, 231 p., [10] p. of plates :ill. (some col.) ;26 cm.

Includes bibliographical references (p. [211]-224) and index.

ISBN: 9780750684521 (pbk.) :US52.95Subjects--Topical Terms:

543067
Tourism
--Marketing.

Media strategies for marketing places in crisis : = improving the image of cities, countries and tourist destinations /
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