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Marketing communications in tourism ...

McCabe, Scott.

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Marketing communications in tourism and hospitality : = concepts, strategies and cases /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing communications in tourism and hospitality :/ Scott McCabe.
Reminder of title:	concepts, strategies and cases /
Author:	McCabe, Scott.
Published:	Amsterdam :Elsevier/Butterworth-Heinemann, : c2009.,
Description:	xx, 300 p. :ill. ;25 cm.
Subject:	Hospitality industry - Marketing. -
ISBN:	9780750682770 (pbk.) :

Marketing communications in tourism and hospitality : = concepts, strategies and cases /
McCabe, Scott.

Marketing communications in tourism and hospitality :concepts, strategies and cases /Scott McCabe. - 1st ed. - Amsterdam :Elsevier/Butterworth-Heinemann,c2009. - xx, 300 p. :ill. ;25 cm. - Hospitality, leisure and tourism.

Includes bibliographical references and index.

ISBN: 9780750682770 (pbk.) :US50.95Subjects--Topical Terms:

700247
Hospitality industry
--Marketing.

Marketing communications in tourism and hospitality : = concepts, strategies and cases /
LDR:00574nam 2200157 a 4500 001 798840
005 20090909095143.0
008 090908s2009 ne a b 001 0 eng d
020 $a 9780750682770 (pbk.) : $c US50.95
035 $a sl98w03049
090 $a TX/911.3/.M3/.M121/2009//////W0134683
100 1 $a McCabe, Scott. $3 940795
245 1 0 $a Marketing communications in tourism and hospitality : $b concepts, strategies and cases / $c Scott McCabe.
250 $a 1st ed.
260 $a Amsterdam : $c c2009. $b Elsevier/Butterworth-Heinemann,
300 $a xx, 300 p. : $b ill. ; $c 25 cm.
490 0 $a Hospitality, leisure and tourism
504 $a Includes bibliographical references and index.
650 0 $a Hospitality industry $x Marketing. $3 700247
650 0 $a Tourism $x Marketing. $3 543067
650 0 $a Communication in marketing. $3 584906
650 0 $a Hospitality industry $x Marketing $v Cases. $3 940796
650 0 $a Tourism $x Marketing $v Cases. $3 940797
650 0 $a Communication in marketing $v Cases. $3 940798