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Marketing communications in tourism ...

McCabe, Scott.

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Marketing communications in tourism and hospitality : = concepts, strategies and cases /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Marketing communications in tourism and hospitality :/ Scott McCabe.
其他題名:	concepts, strategies and cases /
作者:	McCabe, Scott.
出版者:	Amsterdam :Elsevier/Butterworth-Heinemann, : c2009.,
面頁冊數:	xx, 300 p. :ill. ;25 cm.
標題:	Hospitality industry - Marketing. -
ISBN:	9780750682770 (pbk.) :

Marketing communications in tourism and hospitality : = concepts, strategies and cases /
McCabe, Scott.

Marketing communications in tourism and hospitality :concepts, strategies and cases /Scott McCabe. - 1st ed. - Amsterdam :Elsevier/Butterworth-Heinemann,c2009. - xx, 300 p. :ill. ;25 cm. - Hospitality, leisure and tourism.

Includes bibliographical references and index.

ISBN: 9780750682770 (pbk.) :US50.95Subjects--Topical Terms:

700247
Hospitality industry
--Marketing.

Marketing communications in tourism and hospitality : = concepts, strategies and cases /
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