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Advertising media planning /

~

Baron, Roger B.

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Advertising media planning /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Advertising media planning // Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron.
作者:	Sissors, Jack Zanville,
其他作者:	Baron, Roger B.
出版者:	Chicago :McGraw-Hill, : c2002.,
面頁冊數:	xviii, 445 p. :ill. ;25 cm.
標題:	Advertising media planning. -
電子資源:	http://www.loc.gov/catdir/description/mh051/2002022717.html
電子資源:	http://www.loc.gov/catdir/bios/mh051/2002022717.html
ISBN:	9780844215631 (alk. paper) :

Advertising media planning /
Sissors, Jack Zanville,1919-

Advertising media planning /Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron. - 6th ed. - Chicago :McGraw-Hill,c2002. - xviii, 445 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 9780844215631 (alk. paper) :US79.95

LCCN: 2002022717Subjects--Topical Terms:

605923
Advertising media planning.

LC Class. No.: HF5826.5 / .S57 2002

Dewey Class. No.: 659.1/11

Advertising media planning /
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010 $a 2002022717
020 $a 9780844215631 (alk. paper) : $c US79.95
020 $a 0844215635 (alk. paper)
035 $a 00498987
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5826.5 $b .S57 2002
082 0 0 $a 659.1/11 $2 21
100 1 $a Sissors, Jack Zanville, $d 1919- $3 547505
245 1 0 $a Advertising media planning / $c Jack Z. Sissors and Roger B. Baron ; foreword by Erwin Ephron.
250 $a 6th ed.
260 $a Chicago : $c c2002. $b McGraw-Hill,
300 $a xviii, 445 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 0 $a Advertising media planning. $3 605923
700 1 $a Baron, Roger B. $3 957092
809 $p BOOK $d HF5826.5 $e S57 $y 2002
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/mh051/2002022717.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/mh051/2002022717.html

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HF5826.5 S57 2002

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