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  • The back of the napkin : = solving problems and selling ideas with pictures /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: The back of the napkin :/ Dan Roam.
    其他題名: solving problems and selling ideas with pictures /
    作者: Roam, Dan.
    出版者: New York :Portfolio, : c2008.,
    面頁冊數: viii, 278 p. :ill. ;19 cm.
    內容註: I: Introductions : anytime, anyone, anywhere: solving problems with pictures -- A whole new way of looking at business -- Which problems, which pictures, and who is "we"? -- A gamble we can't lose: the four steps of visual thinking -- II: Discovering ideas : looking better, seeing sharper, imagining further: tools and rules for good visual thinking -- No thanks, just looking -- The six ways of seeing -- The sqvid: a practical lesson in applied imagination -- Frameworks for showing -- III: Developing ideas : the visual thinking MBA: putting visual thinking to work -- Showing and the visual thinking MBA -- Who are our customers? : pictures that solve a who/what problem -- How many are buying? : pictures that solve a how much problem -- Where is our business? : pictures that solve a where problem -- When can we fix things? : pictures that solve a when problem -- How can we improve our business? : pictures that solve a how problem -- Why should we even bother? : pictures that solve a why problem -- IV: Selling ideas : it's showtime -- Everything I know about business I learned in show-and-tell -- Drawing conclusions.
    標題: Problem solving - Audio-visual aids. -
    電子資源: http://digitalroam.com/
    ISBN: 9781591841999
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F0060623 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HD30.29 R625 2008 一般使用(Normal) 在架 0
  • 1 筆 • 頁數 1 •
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