| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
Sport marketing // Bernard J. Mullin, Stephen Hardy, William A. Sutton ; [foreword by David J. Stern]. |
| 作者: |
Mullin, Bernard James. |
| 其他作者: |
Hardy, Stephen, |
| 出版者: |
Champaign, IL :Human Kinetics, : c2007., |
| 面頁冊數: |
xii, 539 p. :ill. (some col.), col. map, ports. ;29 cm. |
| 標題: |
Sports - Marketing. - |
| 電子資源: |
http://www.loc.gov/catdir/toc/ecip074/2006035638.html |
| ISBN: |
9780736060523 |