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Contemporary research in e-branding /

~

Bandyopadhyay, Subir, (1958-)

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Contemporary research in e-branding /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Contemporary research in e-branding // [edited by] Subir Bandyopadhyay.
其他作者:	Bandyopadhyay, Subir,
出版者:	Hershey, PA :Information Science Reference, : c2009.,
面頁冊數:	xix, 358 p. :ill. ;29 cm.
附註:	"Premier reference source"--Cover.
標題:	Internet marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0816/2008014459.html
ISBN:	9781599048130 :

Contemporary research in e-branding /
Contemporary research in e-branding /[edited by] Subir Bandyopadhyay. - Hershey, PA :Information Science Reference,c2009. - xix, 358 p. :ill. ;29 cm.

"Premier reference source"--Cover.

Includes bibliographical references (p. 313-350) and index.

"This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher.

ISBN: 9781599048130 :US195.00

LCCN: 2008014459

Nat. Bib. No.: GBA8B9931bnbSubjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: HF5415.1265 / .C665 2009

Dewey Class. No.: 658.8/72

Contemporary research in e-branding /
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035 $a (OCoLC)ocn225531836
035 $a (OCoLC)225531836
035 $a ib99w03005
040 $a DLC $c DLC $d BTCTA $d OCLCG $d YDXCP $d UKM $d C#P $d BWX $d CDX $d DLC
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245 0 0 $a Contemporary research in e-branding / $c [edited by] Subir Bandyopadhyay.
260 $a Hershey, PA : $b Information Science Reference, $c c2009.
300 $a xix, 358 p. : $b ill. ; $c 29 cm.
500 $a "Premier reference source"--Cover.
504 $a Includes bibliographical references (p. 313-350) and index.
520 $a "This book presents research on the emergent global issue of the Internet as a central organizing platform for integrating marketing communications"--Provided by publisher.
650 0 $a Internet marketing. $3 570186
650 0 $a Branding (Marketing) $3 625366
650 0 $a Communication in marketing. $3 584906
700 1 $a Bandyopadhyay, Subir, $d 1958- $3 1232803
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0816/2008014459.html

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HF5415.1265 C665 2009

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