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Global brand strategy : = unlocking ...

Van Gelder, Sicco, (1964-)

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Global brand strategy : = unlocking branding potential across countries, cultures & markets /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Global brand strategy :/ Sicco Van Gelder.
其他題名:	unlocking branding potential across countries, cultures & markets /
作者:	Van Gelder, Sicco,
出版者:	London :Kogan Page Limited, : 2005.,
面頁冊數:	xii, 260 p. :ill. ;24 cm.
標題:	Brand name products - Planning. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0513/2005016428.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0715/2005016428-d.html
ISBN:	074944469X (pbk.) :

Global brand strategy : = unlocking branding potential across countries, cultures & markets /
Van Gelder, Sicco,1964-

Global brand strategy :unlocking branding potential across countries, cultures & markets /Sicco Van Gelder. - Pbk. ed. - London :Kogan Page Limited,2005. - xii, 260 p. :ill. ;24 cm.

Includes bibliographical references (p. [251]-256) and index.

ISBN: 074944469X (pbk.) :UK19.99

LCCN: 2005016428Subjects--Topical Terms:

629936
Brand name products
--Planning.

LC Class. No.: HD69.B7 / V357 2005

Dewey Class. No.: 658.8/27

Global brand strategy : = unlocking branding potential across countries, cultures & markets /
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