| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
Global business :/ Michael R. Czinkota, Ilkka A. Ronkainen. |
| 其他題名: |
positioning ventures ahead / |
| 作者: |
Czinkota, Michael R. |
| 其他作者: |
Ronkainen, Ilkka A. |
| 出版者: |
New York :Routledge, : 2011., |
| 面頁冊數: |
xviii, 250 p. :ill. ;24 cm. |
| 內容註: |
The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the product and brand -- Making money -- Discovering and using trends in international business. |
| 標題: |
International trade. - |
| ISBN: |
9780415801942 (hbk.) : |