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Building brand without mass media : ...

Patel, Naresh M.

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Building brand without mass media : = efficient and effective tools of brand building /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Building brand without mass media :/ Naresh Patel.
其他題名:	efficient and effective tools of brand building /
作者:	Patel, Naresh M.
出版者:	Saarbrucken, Germany :LAP LAMBERT Academic Pub., : c2010.,
面頁冊數:	ix, 209 p. :ill. ;23 cm.
標題:	Brand choice. -
ISBN:	9783843385138 (pbk.) :

Building brand without mass media : = efficient and effective tools of brand building /
Patel, Naresh M.

Building brand without mass media :efficient and effective tools of brand building /Naresh Patel. - Saarbrucken, Germany :LAP LAMBERT Academic Pub.,c2010. - ix, 209 p. :ill. ;23 cm.

Includes bibliographical references (p. 201-209).

ISBN: 9783843385138 (pbk.) :EUR79.00Subjects--Topical Terms:

755561
Brand choice.

Building brand without mass media : = efficient and effective tools of brand building /
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