Political public relations : = princ...
Stromback, Jesper.

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  • Political public relations : = principles and applications /
  • 紀錄類型: 書目-語言資料,印刷品 : Monograph/item
    正題名/作者: Political public relations :/ edited by Jesper Stromback and Spiro Kiousis.
    其他題名: principles and applications /
    其他作者: Stromback, Jesper.
    出版者: New York, NY :Routledge, : 2011.,
    面頁冊數: ix, 338 p. :ill. ;23 cm
    內容註: Political public relations : defining and mapping an emergent field / Jesper Strömbäck & Spiro Kiousis -- Political public relations : remembering its roots and classics / Diana Knott Martinelli -- Political public relations, news management and agenda indexing / Paul S. Lieber & Guy Golan -- Political public relations and agenda building / John C. Tedesco -- Presidential public relations / Matthew Eshbaugh-Soha -- Political public relations and election campaigning / Paul Baines -- Corporate issues management and political public relations / Robert L. Heath & Damion Waymer -- Political public relations and political marketing / Darren Lilleker & Nigel Jackson -- Political public relations and strategic framing / Kirk Hallahan -- Political public relations and crisis management / Timothy Coombs -- Political public relations and relationship building / John A. Ledingham -- Political public relations and government information management / Karen Sanders -- Global political public relations, public diplomacy and corporate foreign policy / Juan-Carlos Molleda -- Digital political public relations / Kaye Sweetser -- Political public relations research in the future / Spiro Kiousis & Jesper Strömbäck.
    標題: Public relations and politics. -
    ISBN: 9780415873819 (pbk.) :
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W0160125 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 JF2112.P8 P65 2011 一般使用(Normal) 在架 0
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