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Political public relations : = princ...

Stromback, Jesper.

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Political public relations : = principles and applications /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Political public relations :/ edited by Jesper Stromback and Spiro Kiousis.
其他題名:	principles and applications /
其他作者:	Stromback, Jesper.
出版者:	New York, NY :Routledge, : 2011.,
面頁冊數:	ix, 338 p. :ill. ;23 cm
內容註:	Political public relations : defining and mapping an emergent field / Jesper Strömbäck & Spiro Kiousis -- Political public relations : remembering its roots and classics / Diana Knott Martinelli -- Political public relations, news management and agenda indexing / Paul S. Lieber & Guy Golan -- Political public relations and agenda building / John C. Tedesco -- Presidential public relations / Matthew Eshbaugh-Soha -- Political public relations and election campaigning / Paul Baines -- Corporate issues management and political public relations / Robert L. Heath & Damion Waymer -- Political public relations and political marketing / Darren Lilleker & Nigel Jackson -- Political public relations and strategic framing / Kirk Hallahan -- Political public relations and crisis management / Timothy Coombs -- Political public relations and relationship building / John A. Ledingham -- Political public relations and government information management / Karen Sanders -- Global political public relations, public diplomacy and corporate foreign policy / Juan-Carlos Molleda -- Digital political public relations / Kaye Sweetser -- Political public relations research in the future / Spiro Kiousis & Jesper Strömbäck.
標題:	Public relations and politics. -
ISBN:	9780415873819 (pbk.) :

Political public relations : = principles and applications /
Political public relations :principles and applications /edited by Jesper Stromback and Spiro Kiousis. - New York, NY :Routledge,2011. - ix, 338 p. :ill. ;23 cm - Communication series. - Communication series..

Includes bibliographical references and index.

Political public relations : defining and mapping an emergent field / Jesper Strömbäck & Spiro Kiousis -- Political public relations : remembering its roots and classics / Diana Knott Martinelli -- Political public relations, news management and agenda indexing / Paul S. Lieber & Guy Golan -- Political public relations and agenda building / John C. Tedesco -- Presidential public relations / Matthew Eshbaugh-Soha -- Political public relations and election campaigning / Paul Baines -- Corporate issues management and political public relations / Robert L. Heath & Damion Waymer -- Political public relations and political marketing / Darren Lilleker & Nigel Jackson -- Political public relations and strategic framing / Kirk Hallahan -- Political public relations and crisis management / Timothy Coombs -- Political public relations and relationship building / John A. Ledingham -- Political public relations and government information management / Karen Sanders -- Global political public relations, public diplomacy and corporate foreign policy / Juan-Carlos Molleda -- Digital political public relations / Kaye Sweetser -- Political public relations research in the future / Spiro Kiousis & Jesper Strömbäck.

ISBN: 9780415873819 (pbk.) :UK31.99

LCCN: 2010044232Subjects--Topical Terms:

734165
Public relations and politics.

LC Class. No.: JF2112.P8 / P65 2011

Dewey Class. No.: 659.2/932

Political public relations : = principles and applications /
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